Dale Carnegie's handbook has stayed in print for decades because its advice is unusually specific: remember names, argue less, and let the other person feel the idea was theirs.
The material is organised as short numbered principles, each one explained through examples of people handling a conversation well or badly. Sections cover the basics of dealing with people, winning others over to a point of view, and changing someone's behaviour without causing resentment. At 248 pages the paperback is built for revisiting rather than a single read, and one principle a week is a common way to work through it.
What buyers should know:
• Carnegie's principles for handling people and winning agreement
• Arranged as short numbered rules with worked examples
• 248 pages, easy to return to one section at a time
• Still used in sales, management and public-speaking training
Aimed at students, early-career professionals and anyone who negotiates for a living, published by Fingerprint! Publishing and available from Boipoka.
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