10 Must Reads on Innovation

Innovation gets treated here as a management problem rather than a flash of genius, across ten selected Harvard Business Review articles. The essays examine disruptive change, product development, creative process, customer insight and the organisational habits that let good ideas survive contact with a company. Written by business thinkers and executives, they use worked examples to show how firms spot openings, back uncertain bets and keep producing new work once an early success has been absorbed. Each piece stands alone, so the collection can be read in any order. Chief attractions: • Ten selected articles on innovation, strategy and organisational growth • Coverage of disruptive innovation and its effect on established firms • Guidance on turning creative ideas into products customers will pay for • Case examples drawn from real companies and the decisions they made For entrepreneurs, managers, business students and anyone responsible for new products, published by Harvard Business Review and available at Boipoka.