HBR’s 10 Must Reads on Strategic

Marketing is framed here as a long-term question about customer value rather than as a sequence of campaigns. This Harvard Business Review collection brings together ten influential articles on strategic marketing, among them Marketing Myopia by Theodore Levitt, still one of the sharpest warnings against defining a business by its product instead of by the need it serves. Other pieces address brand building, customer insight, aligning marketing with corporate strategy, and reading shifts in demand before they become obvious. The frameworks are explained in plain terms and illustrated with cases from a range of industries. Worth noting: • Includes Marketing Myopia by Theodore Levitt • Ten articles selected from Harvard Business Review • Frameworks for brand strategy and customer value • Cases drawn from several different industries For marketers, founders, executives and MBA students, available from Boipoka.