The Three Khans

Bollywood has been dominated for three decades by three men who share a surname and very little else. Kaveree Bamzai uses their parallel careers to explain how Hindi cinema and Indian celebrity changed around them. The book sets Shah Rukh, Salman and Aamir Khan against the industry and the country that made them: the shift from studio-era stardom to brand endorsement, the politics of representation, the economics of the box office, and the way public affection turns into scrutiny. Bamzai writes as a journalist with long experience of the industry, and the analysis stays grounded in reporting rather than rumour. Matters of note: • Career studies of three stars read together rather than separately • Examines fame, identity and media in contemporary India • Reported by a senior journalist covering the film industry • A Westland Books title on popular culture and cinema For film enthusiasts, media students and readers of cultural commentary, offered by Boipoka.