The Lean Startup

Startups fail less often from bad engineering than from building something nobody wanted. Eric Ries wrote The Lean Startup to give founders a method for discovering that early and cheaply. The book sets out build-measure-learn cycles, minimum viable products, validated learning, and the decision to pivot or persevere, using examples from small ventures and from established companies applying the same discipline. Emphasis falls on testing assumptions before serious money is committed to them. Small details, big difference: • A systematic method for testing business assumptions early • Concepts including validated learning and the minimum viable product • Examples drawn from startups and from large organisations • Practical framing for founders, product managers and innovators Entrepreneurs, product teams and business students will find this Penguin Publications edition a standard reference, available at Boipoka.