Predictably Irrational

Human choices depart from economic rationality in ways that repeat, which is precisely what makes them studiable. Dan Ariely built Predictably Irrational around experiments designed to expose those patterns. Each chapter takes a behaviour, such as the pull of a free offer, the anchoring power of an arbitrary number, or the gap between social and market norms, then tests it and draws out what it means for pricing, honesty and daily decisions. The experiments are described plainly enough to follow without a background in economics. Worth noting: • Behavioural economics explained through original experiments • Coverage of anchoring, social norms and the appeal of free • Practical implications for pricing, saving and ethical choices • Written for general readers without technical vocabulary Students of psychology and economics, along with curious general readers, will enjoy this Harper Collins edition, available at Boipoka.