Dual Transformation

Most companies facing disruption choose between defending the current business and building the next one, and end up doing neither well. Dual Transformation proposes running both at once: repositioning today's model so it stays viable while creating a separate engine for future growth, with a deliberate link between them that shares capabilities without letting the older business smother the new one. Scott D. Anthony, Clark G. Gilbert and Mark W. Johnson support the framework with case studies of firms that managed the balance and others that did not. The result is a sequence leaders can actually follow. At a glance: • A framework for repositioning and innovating in parallel • Case studies of companies facing disruption • Explains how the two efforts should be linked • Written by three innovation researchers For executives, founders, consultants and business students, available at Boipoka.