Crushing It!

Personal brands built on social media are the subject of Crushing It!, Gary Vaynerchuk's follow-up to Crush It!, and much of the book is given over to people who actually did it. Vaynerchuk works platform by platform, covering Instagram, YouTube, podcasting and the rest, with specific advice on what each one rewards and where effort gets wasted. Between those sections sit case studies of entrepreneurs across different trades who applied his approach, which keeps the argument tied to practice. His position stays consistent throughout: authenticity, patience and sustained work matter more than any single tactic. What to expect: • Platform-specific guidance for Instagram, YouTube, podcasts and more • Case studies of entrepreneurs from a range of industries • Aimed at side businesses and small ventures as much as large ones • Published by Harper Collins as a sequel to Crush It! Useful for entrepreneurs, freelancers and marketers building an audience, and available from Boipoka.