Conquering the Chaos

Emerging markets reward companies that can operate inside volatility, and Ravi Venkatesan builds Conquering the Chaos around what that actually takes. Venkatesan, formerly chairman of Microsoft India and Cummins India, draws on that experience to examine why so many multinationals underperform in markets such as India, China and Brazil while local firms grow quickly. He sets out case studies alongside a framework covering governance, talent and long-term commitment, arguing that half-hearted entry is the common failure. The book is written for practitioners, so the recommendations stay concrete and testable. Worth noting: • Focused on strategy for India, China, Brazil and comparable markets • Case studies contrasting multinational and local company approaches • The author brings first-hand experience leading large firms in India • Published by Harvard Business Review Press for a professional readership Executives, entrepreneurs and business students working on emerging markets will get the most from it; find it at Boipoka.