Competing on Analytics

Thomas Davenport argues that analytical capability, not any single tool, is what separates firms that use data from firms that merely collect it. Competing on Analytics lays out how organisations move from scattered reporting toward decisions built on evidence, covering the leadership commitment, talent and technology each stage requires. Case material from well-known companies illustrates the progression, and the updated edition extends the discussion into predictive modelling, machine learning and the newer demands these place on data governance and culture. The essentials: • Business strategy writing on analytics by Thomas Davenport • Frameworks for building analytical maturity across a whole organisation • Case examples of firms that made data central to competition • Harvard Business Review Press English edition Aimed at managers, analysts and strategy students, this Harvard Business Review Press title is available from Boipoka.