Blink

Snap judgements happen faster than conscious reasoning, and Blink asks when that speed serves people well and when it leads them badly astray. Malcolm Gladwell gathers research from psychology and neuroscience alongside cases drawn from art authentication, emergency decisions and hiring, using each to test the limits of rapid cognition. The argument is not that instinct beats analysis, but that both have conditions under which they work, and the book spends its pages mapping those conditions in plain language. Key things to know: • Popular science writing on intuition, first impressions and thin slicing • Draws on behavioural research alongside documented real-world episodes • Examines when fast judgement misfires as closely as when it succeeds • Penguin Publications edition in English for general readers A good fit for readers of behavioural science, management writing and general psychology, available from Boipoka.