The Business Book: Big Ideas Simply Explained Hardcover

Management theory is full of terms people use confidently and define very loosely. This 352-page volume sorts that out, covering the major ideas in business across strategy, marketing, finance, operations, leadership and entrepreneurship. Concepts are introduced through the thinkers and companies associated with them, then broken into steps using the series' graphic treatment, so a framework arrives as a diagram rather than a paragraph of jargon. It gives a working vocabulary to a student starting a commerce course and a quick reference to somebody already running a small operation. Strengths of the edition: • Strategy, marketing, finance, operations and leadership in one volume • Concepts introduced through the thinkers who shaped them • Step-by-step graphics for models and frameworks • A reference format that supports quick look-ups For commerce students, early-career professionals and small business owners, published by DK and available at Boipoka.