Carmine Gallo takes the communication habits behind Jeff Bezos's shareholder letters and internal writing rules, and turns them into a method any professional can apply.
The book examines the practice of narrative memos in place of slide decks, the discipline of short sentences and concrete verbs, the use of metaphor and analogy to make an idea portable, and the habit of writing things down before meeting about them. Gallo supplies frameworks, before-and-after examples and a good deal of evidence from linguistics and cognitive research, all pitched at readers who need emails, proposals and presentations that survive contact with a busy audience.
Worth knowing before reading:
• Written communication treated first, with speaking and presenting alongside it
• Techniques drawn from shareholder letters, memos and leadership habits
• Frameworks for structuring an argument, a story and a persuasive opening
• Short chapters designed to be applied immediately at work
Written for managers, founders, students and anyone whose ideas travel on the page, available at Boipoka.
নতুন-1% ছাড়
