Brian Tracy argues that influence rests on character other people can verify over time, not on technique applied in the moment.
Ten qualities give the book its structure, each treated in a chapter that defines the trait, explains why others respond to it and sets out habits for developing it. Trust, clarity of communication, integrity and consistency recur throughout, and the exercises are short enough to act on between one reading session and the next.
What this book works through:
• Ten defined qualities, each given a chapter of its own
• Emphasis on earned trust rather than persuasion tactics
• Applications for the workplace, in business and in everyday relationships
• Brief action steps at a pace a busy reader can keep
Intended for managers, entrepreneurs, students and anyone working on leadership skills, available at Boipoka.