Marico grew from a family trading business into a listed consumer goods company, and the decisions behind that change are the subject here.
R. Gopalakrishnan and M. Suresh Rao examine how Harsh Mariwala professionalised management, protected a distinct working culture and kept the company competitive as the market opened up. The focus stays on choices about people, governance and innovation, so the lessons carry across to organisations of very different sizes.
Lessons on offer:
• A case study of one Indian consumer goods company's growth
• Attention to professional management inside a family firm
• Themes of organisational culture, governance and customer focus
• Insights framed for managers, founders and business students
For entrepreneurs, MBA students and executives interested in how durable institutions get built, available at Boipoka.
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