Dale Carnegie's principles for handling disagreement, earning cooperation and taking other people seriously have outlasted nearly every business fashion since.
The book sets out its ideas as numbered principles, each illustrated with an example and short enough to test the same day. Sections cover first impressions, persuasion without argument, criticism that lands, and leading people who answer to someone else. The examples come from an earlier era, but the behaviour they describe has not changed much.
Briefly put:
• Principles organised into short, numbered, testable rules
• Guidance on criticism, persuasion and handling disagreement
• Situations drawn from work, sales and ordinary social life
• A staple of communication and leadership reading lists
Long used by students, jobseekers, managers and entrepreneurs working on communication skills, this English edition is stocked by Boipoka.
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