How Business Works

Management, marketing, finance, strategy and start-up basics are laid out as annotated diagrams rather than dense paragraphs. Concepts are broken into single-page or double-page explanations, each built around a graphic showing how money, decisions or information actually move through an organisation. Real company examples ground the theory, and jargon is either avoided or defined on the spot, which keeps the book workable for someone revising for an exam and for someone simply trying to read a balance sheet. Small details, big difference: • Core topics span management, marketing, finance and strategy • Every concept anchored to a diagram that shows the mechanism • Case examples drawn from how real companies operate and grow • Terms explained as they appear, with no assumed background Useful to students, new managers and small business owners, published by DK Publishing and available at Boipoka.