Business pioneers whose ideas reshaped whole industries are profiled here, from inventors working alone to founders who built lasting institutions.
Each account sets out the person's background, the problem they saw and the decisions that followed, supported by photographs, illustrations and timelines. Rather than treating success as inevitable, the profiles keep risk, setback and judgement in view, which makes the book as usable for a classroom discussion as for quiet reading at home.
Key features:
• Profiles of founders and inventors across different periods and industries
• Illustrated layouts pair portraits, objects and company milestones
• Attention to risk and failure alongside commercial achievement
• Readable for students as well as general readers of business history
Aimed at students, aspiring founders and readers of business history, published by DK Publishing and available at Boipoka.