Web3: The Insights You Need from Harvard Business Review

Blockchain has moved out of speculative corners and into corporate strategy, and this short volume treats that shift as a business question rather than a technology one. Web3 examines what decentralised infrastructure does to existing models. Part of the Insights You Need series from Harvard Business Review, the book combines a foundational introduction with case studies of organisations already experimenting. Topics include how brands are testing tokens and digital ownership, where the risks sit, which monopolies decentralisation threatens, and what kinds of products become possible when trust is handled by protocol rather than by platform. The format is deliberately compact, built for executives who need orientation quickly. The short version: • A plain introduction to blockchain, crypto and decentralised architecture for non-specialists • Case studies drawn from companies testing Web3 ideas in real markets • Risk assessment alongside opportunity, rather than promotion of either • Part of a series covering fast-moving business topics in brief volumes Written for executives, strategy teams, product managers and business students tracking digital disruption. Available in English at Boipoka.