Written at the height of Donald Trump's New York property career, this book sets out how he approached negotiation, publicity and risk long before his move into politics.
The account alternates between a week in the author's working life and chapters on the deals that built his reputation, with attention to how buildings were acquired, financed and marketed. Alongside the narrative sit the guidelines he credits for those results, covering leverage, scale of ambition, handling the press and knowing when to walk away. It remains a first-hand record of American dealmaking in the 1980s.
What the book delivers:
• A first-hand business memoir from the author's property years
• Stated rules for negotiation, promotion and the management of risk
• Diary-style chapters showing how his working weeks were structured
• A primary source for readers studying his public career
Of interest to readers of business memoir and to observers of American politics, stocked at Boipoka.
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