To Sell Is Human

Most people spend a large part of the working day persuading somebody of something without ever holding a sales title. To Sell Is Human argues that this kind of non-sales selling is now ordinary work, and Daniel H. Pink backs the case with survey data and social science before setting out what actually moves people. The book treats attunement, buoyancy and clarity as learnable working skills, then turns to practical matters such as pitching, framing a problem and serving the person on the other side. Exercises at the end of each part make the material easier to apply. Quick facts for buyers: • Research and survey data on how much of modern work involves persuasion • Three working skills set out as attunement, buoyancy and clarity • Short practical sections on pitching and framing problems • Exercises placed at the close of each main part Useful for managers, teachers, founders and anyone who negotiates daily, published by Canongate Books and offered by Boipoka.