Thinking, Fast and Slow

Daniel Kahneman spent decades studying how people actually judge and decide, and this book sets out what that research found, using the contrast between fast intuition and slow deliberation as its organising idea. Chapters work through anchoring, availability, loss aversion, overconfidence and the errors that follow from each, illustrated with small experiments readers can try on themselves. The material comes from behavioural economics and cognitive psychology but is written for a general audience, with the arguments built step by step rather than stated as slogans. The essentials: • Two modes of thought used as a framework for the whole book • Named biases explained one at a time with worked examples • Research from behavioural economics presented for non-specialists • Material applicable to hiring, investing, planning and daily judgement Suited to students, managers, analysts and readers curious about how decisions go wrong, available from Boipoka.