Career advancement is usually sold as a trade: surrender the weekends, the hobbies and the sleep, and the corner office follows. This book argues the trade is unnecessary.
Bhasker Jaiswal, a C-level advertising veteran, sets out what actually separates consistent top performers from people who simply work longer hours, and how to build something durable at work without handing over the rest of life to it. Anupam Mukerji, once anonymous online as the Fake IPL Player, co-writes. The guidance is pitched across career stages, from the twenty-five-year-old dreading Monday to the executive taking stock after two decades, and the strategies are broken into forms that survive contact with an ordinary working week.
At its core:
• Written from senior advertising and agency experience rather than academic theory
• Addresses early-career, mid-career and executive readers separately
• Practical framing for hobbies, holidays and time outside the job
• Co-authored with the blogger known as the Fake IPL Player
Useful for working professionals and managers thinking about the long run, stocked at Boipoka.
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