The Psychology of Money

Financial outcomes depend less on what a person knows than on how they behave, and Morgan Housel builds this book around that gap. Nineteen short stories examine the odd reasoning applied to money, and how ego, family background, pride, marketing and strange incentives shape choices that are usually taught as pure arithmetic. Investing, personal finance and business judgement are treated as matters settled at kitchen tables and in meeting rooms, and the writing stays accessible to readers with no background in finance. Reader notes: • Nineteen short stories, each built around one money behaviour • Behaviour and temperament treated as the deciding factors • Examples drawn from ordinary decisions, not market theory • Written for general readers rather than trained investors Suited to anyone reconsidering their own habits with money, available from Boipoka.