The Power of Habit

Habits run more of the working day than most people notice, and Charles Duhigg builds The Power of Habit around the mechanics of how they form, hold and change. Duhigg moves between laboratory research and reported stories, covering individual routines, organisational patterns and the habits that spread across whole markets. The cue, routine and reward loop gives the book its spine, and each case study tests that loop against a different setting, from personal change to corporate turnaround. The reporting style keeps the science readable without flattening it. Strengths of this title: • A clear framework for identifying the trigger and payoff behind a repeated behaviour • Case material drawn from business, sport and public institutions • Attention to organisational habit, not only personal willpower • Penguin edition, widely used on management reading lists Useful for managers, founders and anyone rebuilding a routine, published by Penguin and available at Boipoka.