The Personal MBA

Business education, stripped back to the concepts that actually recur in practice, is what Josh Kaufman set out to compile. The Personal MBA works through the fundamentals a manager or founder meets on the job: value creation, marketing, sales, operations, finance, and the human systems of working with and through other people. Each idea is presented as a short, named concept with an explanation and an example, which makes the book usable as a reference as much as a straight read. Kaufman also covers decision-making, negotiation and personal productivity, and points towards further reading in each area. Handy details: • Organised as short, named concepts for quick reference • Covers value creation, marketing, sales, finance and operations • Includes material on negotiation, systems and decision-making • Suggests further reading for each subject area Useful for entrepreneurs, managers and self-taught learners, this Penguin Publications edition is available from Boipoka.