The Go-Giver

Success measured by what a person contributes, rather than what they extract, is the case this short business fable makes. Bob Burg and John David Mann deliver their principles through narrative instead of lists, following a young professional who is taught to put value creation, honest relationships and genuine service ahead of immediate gain. The story form keeps abstract ideas concrete, and the whole book can be finished comfortably in an afternoon. What readers get: • A business parable rather than a manual of techniques • Principles covering value, influence, trust and authenticity • A short length that suits professionals with little reading time • Ideas applicable to sales, management and daily work Well suited to entrepreneurs, salespeople, students and team leaders looking for a compact read, available at Boipoka.