The Diary of a CEO: The 33 Laws of Business and Life
ভাষা
English
ISBN
9781529146523
ফরম্যাট
হার্ডকপি
ক্যাটাগরি
ব্যবস্থাপনা, নেতৃত্ব ও মার্কেটিং
Thirty-three laws, drawn from psychology, behavioural science and several thousand conversations, make up the structure of this book.
Steven Bartlett sets it apart from strategy writing deliberately: strategy shifts with conditions, while the principles he lays out are meant to hold regardless of industry or era. The material comes from his own path as an entrepreneur, from surveys run across continents and age groups, and from interviews recorded for his podcast with people who have built substantial things. Each law is presented as something to apply rather than admire.
Practical takeaways:
• Thirty-three stated laws covering business and personal conduct
• Grounded in behavioural science rather than market tactics
• Draws on thousands of recorded interviews and survey responses
• Structured so individual laws can be read out of order
For founders, professionals and students of entrepreneurship building a working library. Available through Boipoka.