OtherWise

Working across cultures asks for more than good intentions, and Dick Martin gathers research from psychology and sociology to explain what it actually takes. The book looks at how people form judgements about those unlike themselves, how those judgements shape hiring, teamwork, negotiation and customer relationships, and what can be done to catch them in time. Martin draws on business experience as well as academic work, keeping the examples concrete: meetings that go wrong, messages that land differently than intended, decisions skewed by assumptions nobody voiced aloud. The result stays practical rather than abstract, with advice that transfers to daily working life. Worth knowing: • Findings from psychology and sociology applied to workplaces • Discussion of unconscious bias and how it shapes decisions • Advice on communicating across cultural and social boundaries • Business examples covering teams, clients and negotiation Aimed at managers, client-facing professionals, entrepreneurs and students, and part of the business reading at Boipoka.