MARKETING APPLICATIONS IN BANGLADESH

Most marketing textbooks are written for markets far away from Dhaka, Chattogram or a rural haat. Students in Bangladesh learn the theory well enough, but are often left to work out for themselves how it plays out among local consumers, brands and distribution realities. Marketing Applications in Bangladesh sets out to close that gap.

The author, Dr. Tamgid Ahmed Chowdhury, is a Professor in the Department of Marketing and International Business at North South University, with a PhD in Economics from Macquarie University, Australia. His earlier textbook on principles of marketing in Bangladesh has been widely used in classrooms. This 3rd edition, launched at NSU in early 2026 and running to about 360 pages, was written to give students a local, market-based view of marketing.

Why it belongs on your shelf:
• Marketing concepts discussed in a Bangladeshi market context
• Written by an experienced NSU marketing professor
• Updated 3rd edition for current BBA and MBA coursework
• A practical reference for entrepreneurs and early-career marketers

Business students, teachers and professionals who want marketing knowledge grounded in local reality can order this book from Boipoka.