Influence & Persuation

Persuasion at work is treated here as a matter of trust and preparation rather than pressure or technique. The volume collects Harvard Business Review material on how professionals bring others with them: reading what an audience actually needs, handling conversations that have gone difficult, negotiating without damaging the relationship, and building the credibility that makes agreement possible later. Emotional intelligence runs through the selection, as does the practical business of making a case that colleagues and clients can act on. The pieces are short and directed at working readers. The short version: • Communication and negotiation skills drawn from HBR research • Separates ethical influence from manipulation throughout • Guidance for difficult conversations and stakeholder buy-in • A compact volume in Harvard Business Review's series of short guides Written for managers, founders, sales professionals and students of business communication. Stocked at Boipoka.