Airline fares that shift by the hour, seasonal offers, and rival shops asking different amounts for the same item all have explanations, and Satish Y. Deodhar supplies them.
Written by a faculty member at IIM Ahmedabad, the book introduces price theory and market structure through everyday purchases. Demand and supply, consumer behaviour, monopoly, oligopoly, monopolistic and perfect competition, along with market efficiency, are set out using diagrams and short cases in place of heavy notation.
Coverage at a glance:
• Microeconomic concepts explained through familiar purchases
• Sections on competitive markets, monopoly and oligopoly
• Diagrams and case studies instead of technical notation
• Written by a management-school economist for non-specialists
Useful for economics and management students, for professionals revisiting the fundamentals, and for general readers curious about how markets set what they charge, available from Boipoka.
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