How to Start Your Own Business

Turning an idea into a trading business involves a sequence of decisions, and How to Start Your Own Business: And Make it Work sets that sequence out in order. DK takes the reader from identifying customers and testing a proposition through writing a business plan, handling money, building a brand and managing growth. The material is presented in the publisher's visual style, with diagrams and worked examples standing in for dense prose, which makes the concepts easier to hold onto and easier to return to when a specific stage comes up. Nothing assumes a background in commerce. Key features at a glance: • Coverage running from first idea through to scaling an established venture • Business planning, finance, branding and customer research in one volume • Diagrams and examples used in place of long theoretical passages • Written for readers with no prior commercial training Aimed at first-time founders, freelancers, students of business and anyone weighing up a venture, published by DK and available at Boipoka.