HBR’s 10 Must Reads on Public Speaking and Presenting
ভাষা
English
ISBN
9781633698833
ফরম্যাট
হার্ডকপি
ক্যাটাগরি
ব্যবস্থাপনা, নেতৃত্ব ও মার্কেটিং
Speaking to one person or to a hall of hundreds draws on the same set of skills, and this collection sets out what they are.
Ten Harvard Business Review articles cover finding an authentic voice, controlling nerves, narrowing a message so an audience can hold on to it, and using data and visuals so they persuade rather than decorate. Chris Anderson writes on giving a strong presentation, Nick Morgan on authenticity, Amy J.C. Cuddy with Matthew Kohut and John Neffinger on establishing warmth before authority, and Bronwyn Fryer records a conversation with screenwriting coach Robert McKee on storytelling. Further pieces address persuasion, pep talks and winning support from above.
What comes across most:
• Named contributors including Chris Anderson and Amy J.C. Cuddy
• Sections on nerves, authenticity and message discipline
• Guidance on visual communication from Scott Berinato
• Covers persuading upward as well as presenting to large audiences
Useful for managers, trainers, founders and students preparing to present. Available from Boipoka.