Creativity on its own rarely produces a profitable new product, and this collection is built around the harder question of how ideas get chosen, funded and carried through.
Ten articles drawn from the Harvard Business Review archive bring together Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter and others on the practical side of innovation. Topics include judging which ideas deserve resources, drawing proposals from people close to the work rather than only from senior management, adapting products designed for developing markets to wealthier ones, adjusting new ventures through discovery-driven planning, and recognising when process discipline has begun to smother what it was meant to manage.
Good to know before buying:
• Assembled from archive pieces by widely cited management thinkers
• Treats idea selection and execution, not brainstorming technique
• Includes reverse innovation and discovery-driven planning as working methods
• Names the traps that stall new ventures inside large firms
Aimed at managers, entrepreneurs and business students, this Harvard Business Review collection is stocked at Boipoka.
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