Industrial firms already hold the data their machines produce, and Vijay Govindarajan and Venkat Venkatraman argue that the advantage goes to those who act on it in real time.
Fusion Strategy makes the case that digital optimisation alone is not enough for established manufacturers, and that lasting advantage comes from combining physical operations with continuous data and artificial intelligence. The authors describe hybrid operating models in which products report on themselves, supply chains adjust as conditions change, and service revenue grows out of what the equipment reveals. Company examples support a framework leaders can test against their own operations.
Chapter by chapter:
• A strategy framework for pairing industrial assets with real-time data
• Discussion of AI applications across manufacturing, logistics and service
• Company examples showing hybrid operating models in practice
• Written for executives responsible for digital transformation decisions
For business leaders, strategists and graduate management students. Published by Harvard Business Review Press and available through Boipoka.
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