Ashlee Vance spent months with Elon Musk and dozens of his colleagues to produce this account of how one person ended up running a rocket company and a car company at once.
The biography moves from a childhood in South Africa through Zip2 and PayPal to the founding years of SpaceX, Tesla and SolarCity, with particular attention to the near-failures that preceded each success. Vance reports on the working culture at close range, including what employees describe as the cost of Musk's expectations, and the result is admiring in places and unsparing in others. It was written before the later chapters of Musk's public life, which makes it a document of one formative period.
Quick facts for buyers:
• Based on extended access to its subject plus interviews with colleagues and family
• Covers the early ventures as well as the founding crises at SpaceX and Tesla
• Reporting on engineering culture, appetite for risk and management style
• Written by a technology journalist rather than an authorised publicist
Suited to readers of business biography and technology history, available from Boipoka.
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