Four recurring faults spoil most decisions, and Chip and Dan Heath propose a four-step process built to counter each one.
Their framework covers widening the range of options, reality-testing assumptions, attaining distance before choosing and preparing to be wrong. Each stage arrives with named tactics such as running small experiments, hunting for disconfirming evidence and setting tripwires, illustrated through business and personal cases and supported by research on judgment. This Random House Business paperback runs to 336 pages.
Key things to note:
• A four-stage decision process with specific tactics at every step
• Techniques for testing assumptions before committing resources
• Cases drawn from business decisions and from personal choices
• A 336-page Random House Business paperback
Useful for managers, teams and anyone facing repeated judgment calls, published by Random House Business and stocked at Boipoka.