Case Study Handbook, Revised Edition: A Student’s Guide
ভাষা
English
ISBN
9781633696150
ফরম্যাট
হার্ডকপি
ক্যাটাগরি
ব্যবস্থাপনা, নেতৃত্ব ও মার্কেটিং
Business school runs on case discussion, and most students are never actually taught how to read a case.
William Ellet's revised handbook breaks the task into parts: identifying the decision at issue, sorting evidence from background noise, building an argument that survives challenge, and defending it both in class and on paper. Worked examples show the difference between summarising a case and analysing one. Published by Harvard Business Review Press, the book gives written analysis and classroom discussion equal attention, and the methods carry over into ordinary business reporting once the course is finished.
What to expect:
• Frameworks for analysing different types of business case
• Guidance on writing a structured case analysis
• Advice on contributing usefully to class discussion
• Revised edition from Harvard Business Review Press
Built for MBA students, executive education participants and working managers, published by Harvard Business Review Press and available through Boipoka.