Built for Growth

Scaling a business usually breaks whatever made it distinctive, and Arthur Rubinfeld writes about how to stop that from happening. Built for Growth draws on his work in retail expansion and brand development to cover market and site selection, consistency of customer experience, culture during periods of rapid hiring, and the operational systems that let a small concept repeat itself without dilution. Examples throughout show the difference between growth that compounds and growth that merely adds outlets. The advice stays specific to expansion decisions instead of drifting into general business motivation. What readers get: • Focused on scaling without losing brand identity • Covers location strategy and customer experience • Attention to culture during rapid expansion • Written from decades in retail brand building For founders, retail operators and business students, available at Boipoka.