Born to Build

Gallup's research on entrepreneurs is the starting point for this guide to turning an idea into a business that lasts. Jim Clifton and Sangeeta Badal describe the traits that appear repeatedly in successful builders, and how to recognise which of them a person already has before choosing a role in a new venture. From there the book moves to finding real customers, assembling a team whose strengths complement one another, and holding momentum once the first excitement fades. The advice rests on survey data gathered across many countries rather than on a single founder's story, which keeps it useful for modest ventures as well as ambitious ones. What readers gain: • Gallup research on the traits common to successful builders • Guidance on identifying personal strengths before building a team • Practical steps for finding and keeping customers • Advice on sustaining a venture beyond its early stage Written for founders, aspiring entrepreneurs, students and managers, and stocked with the business titles at Boipoka.